An Introduction To The Content Marketing Funnel:
The Content Marketing Funnel is a method of using tailor-made content to optimise the conversion of leads into paying customers. The method involves targeting leads with different types of content throughout the buying decision process, depending on which stage of the process they are currently in.
The idea of the funnel is relatively new, and has emerged largely due to the increase in global interconnectivity in recent years and the variety of different types of content available to the marketing industry as a result.
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