PR for professional services firms

PR for professional services firms

As a marketer, I often get asked the question what is the difference between marketing and PR and why is it important to engage in both? Whereas marketing involves promoting…

5 Eggcellent ideas for your Easter marketing

5 Eggcellent ideas for your Easter marketing

In the lead up to Easter lots of your prospects and clients are now getting very eggcited to spend an entire spring weekend decorating eggs and hunting for hidden chocolate. So,…

Working with COVID-19 – advice for SMEs

  A message from Lara Squires – how we’re coping with the effects of COVID-19 at work and how we can continue to support you and your clients. Get in…

Guest Blog – The results are in – 2019 Legal Client Journey

Guest Blog – The results are in – 2019 Legal Client Journey

  Paul Matthews is a Customer Experience Director at insight6, a specialist company that transforms businesses by creating and implementing a six-step customer experience strategy with clients.  insight6 specialises in working…

Why should you have a personal marketing plan?

Why should you have a personal marketing plan?

Well, hopefully your firm has a marketing strategy or plan. This will cover what the businesses marketing objectives are but it’s at a relatively high level. In order to help…

Free tools to brighten your social media posts

Free tools to brighten your social media posts

It doesn’t have to cost the earth to make your social media posts stand out amongst all the competition. With so many amazing free tools out there, it has never…

The Telemarketing Tricks You May Be Missing

The Telemarketing Tricks You May Be Missing

If the consensus in your business is that telemarketing is the same as telesales, think again. You don’t have to be outwardly selling something to bring benefits to your brand.…

Why you should keep marketing in uncertain times

Why you should keep marketing in uncertain times

As the New Year starts and everyone returns from their Christmas breaks, there are murmurs of an economic downturn and we are all bracing ourselves for a challenging year ahead.…

Summer marketing review

Summer… the ideal time for a Marketing Review

Now that we are half way through the year it’s a good opportunity to take a little time out for a marketing review of your activities so far this year.…

Content Marketing funnel

The Content Marketing Funnel – An Infographic Guide

An Introduction To The Content Marketing Funnel: The Content Marketing Funnel is a method of using tailor-made content to optimise the conversion of leads into paying customers. The method involves…