Here at Consortium, we are part of an exciting government trial, which gives businesses the opportunity to receive up to £2000 in matched funding to spend on strategic marketing advice.
The Strategy of Success
With limited budgets and a lack of time and expertise, it’s all too common for companies to focus on the more tactical aspects of marketing such as advertising and social media. And while these are undoubtedly valuable activities, they need to be considered as part of larger marketing strategy, to ensure you get the best return from your investment.
Consortium has already worked with several Sussex-based companies on their marketing strategies, with varying levels of involvement and investment. For some, it’s simply a case of needing a facilitator who can bring the team together and extract everyone’s bright ideas and incorporate them into a cohesive plan. While others prefer to outsource the entire process and receive a bespoke plan to implement in-house.
The Growth Voucher Programme
Recognising the value of strategic advice for small business, the government recently introduced the Growth Vouchers Programme, whereby eligible businesses can receive up to £2000 matched funding towards their marketing strategy.
To qualify for funding, your business must:
- Be registered in England
- Have a turnover of less than €50 million
- Have less than 250 employees
- Actively sell goods or services
- Be independent (i.e. no more than 25% of the business is owned by other businesses or organisations)
Because the Growth Voucher Programme is a government trial, there is a random element to the selection process, and unfortunately not everyone who applies will be approved. Although for the majority the application process is quick and simple, and you’ll receive (hopefully) good news within just a matter of weeks.
Once approved, it’s up to you how much you want to invest, the government will match up to £2000, but you may only have £100 to spend. There isn’t a minimum contribution, and you’d be surprised by the benefits your business can gain from even a small investment.
Sounds Great! How do I get Involved?
For more information on how your business can benefit from the Growth Voucher Programme, call us on 01903 530787 or email firstname.lastname@example.org.