It doesn’t have to cost the earth to make your social media posts stand out amongst all the competition. With so many amazing free tools out there, it has never been easier to create something eye-catching to make your audience stop scrolling.
Here we show you some of our favourites…
Canva allows you to easily create beautiful images and graphics for your posts. Simply choose from their array of free images (or pay for a premium option) and use their templates to design something that looks professional – even if you know nothing about design! With their suggested templates and drag and drop format it couldn’t be easier. Just let Canva know what you are designing for (Twitter, email header, Facebook, Instagram) and it will automatically set it to the right dimensions.
While it doesn’t strictly make your posts look pretty, it does help to post regular content to all your social media platforms with as minimal fuss as possible. Hootsuite is a scheduling tool that allows you to manage up to 3 profiles in one place – or more if you are willing to pay. Simply put your post into Hootsuite and let it know when you want it to post and then continue with your day, knowing that your profiles will be up to date. It also allows you to look at some analytics too.
With visual content getting three times more engagement on twitter than text it is so important to grab attention. And what better way than with video? Biteable allows you to easily create short videos to share on social media. Biteable comes with lots of templates, music, fonts and footage for you to use. Get creating!
Links are great for social media posts but often they can be long and unwieldy – enter Bit.ly. Bit.ly is a link shortener that allows you to control how your link looks and so maximise impact. Short links not only look better but make it much easier to remember. If you upgrade to the premium version you can brand the link too, which is proven to increase clicks. Bit.ly also gives you great analytics allowing you to track your clicks.
This software lets you create an attractive infographic out of any information. With a simple design tool and access to 1000’s of stock images, Easel.ly is an easy way to present your information in an attractive and eye-catching format. Either use their handy templates or start from scratch. Great for sharing on social media.
The possibilities really are endless these days. Start experimenting with your social media posts and see what your audience respond to.
If you are a professional service firm and would like advice or help with your social media then contact us today for a no-obligation chat.