The power of psychology in marketing brands

The power of psychology in marketing brands

  This guest blog was written by Daniel Moore from Iron Dragon Design, a freelance creative studio based in Bournemouth, UK. It is interesting how manufacturers and services use the power of…

Client reviews Why are they important

Winning awards in the legal sector

Winning awards in the legal sector can be such a great boost for your profile – both as a firm and for individuals/projects and practice areas you are particularly looking…

Legal sector awards

Legal sector awards

Winning legal sector awards can be such a great boost for your profile – both as a firm and for individuals/projects and practice areas you are particularly looking to highlight…

Consortium Marketing Coaching CLub

Learn to develop your own marketing strategy

Many of our clients, colleagues, and friends will have been on a coaching journey with our director Lara Squires a few years ago where she tried to make it more…

We are bus, we don't need marketing

We are busy, we don’t need marketing….

As a marketeer, the phrase “my firm is busy, we don’t need marketing” is something I hear all too often. In some cases, the firms I speak to may be…

7 Tips to achieve brand consistency

Why brand consistency is important: 7 tips to ensure it works

Over the years your business has spent time, money and effort to build a dependable and recognisable brand. But despite every effort to protect and control your brand identity, inconsistencies…

Why should you have a personal marketing plan?

Why should you have a personal marketing plan?

Well, hopefully your firm has a marketing strategy or plan. This will cover what the businesses marketing objectives are but it’s at a relatively high level. In order to help…

What to include in a marketing strategy

What to include in a marketing strategy

So, great news, you are ready to start writing your marketing strategy – but what do you put in it? So often we come across people that have been daunted…

How to overcome common marketing obstacles in law firms

How to overcome common marketing obstacles in law firms

Here at Consortium we love working with Law Firms, helping them develop marketing strategies and generally making the most of their businesses. However, when we are working with either the…

2019 Marketing Predictions

2019 Marketing Predictions

While the underlining principles of marketing haven’t really changes over many years the tactics and communication trends are constantly evolving. Technology is advancing and how people communicate and select services…

marketing in a recession

Marketing your way through a recession

BREXIT Uncertainty The closer we get the more speculation about Britain’s future there seems to be. No-one really knows what the economic outcomes for the UK will be but the…

setting a marketing budget

How to set a Marketing Budget

How to set a marketing budget What ever planning cycle your business runs on there will be key points of the year which you will need to set budgets for…