What makes a good Marketing Audit in 2024?
Before we look at what makes an effective marketing audit in 2024, we need to look back to Kotler and Keller (2007). They defined the marketing audit as the comprehensive,…
5 ways to increase staff engagement with your marketing
Many professional services firms we speak to do not know where to start with their marketing, which is why they engage with us. Typically they do not have a dedicated…
Revolutionise your accounting firm’s marketing strategy in 7 steps
If you fail to plan, then you plan to fail… Having a marketing strategy in place is essential for accountancy firms to ensure that they raise their profile, attract…
Top 10 Free things you can do to promote your business (or nearly free)
Even if your business has a huge marketing budget, you can still take advantage of our top 10 free things you can do to promote your business. Marketing for professional…
Winning Awards in the Legal Sector in 2023
Winning awards in the legal sector can be such a great boost for your profile – both as a firm and for individuals/projects and practice areas you are particularly looking…
Why your firm should be using a CRM for Lead Management
So, you’ve invested in marketing your firm and it’s delivering results: you have a lot of leads and potential clients. Is your firm capitalising on them properly? Failing to follow…