Marketing for Professional Services

Marketing for Professional Services – what’s different?

Before we look at what makes marketing for professional services different to other sectors, let’s define who we mean by professional services: generally speaking we would include law firms, accountancy…

market research planning

Market Research Planning

Whenever you talk to a business or marketing consultant they will always emphasise the importance of market research. You might have a gut feeling or the experience to know that…

Cold calling may well be dead, but thankfully Telemarketing is thriving

Cold calling may well be dead, but thankfully Telemarketing is thriving

A guest post from Julia Haviland, Managing Director of Brittain Limited You don’t have to dig too deep into the realms of online business sites such as LinkedIn to read…

GDPR Resources for Professional Services

5 Great GDPR Resources for Professional Services

Much has been said about GDPR and you’d be hard pressed to find any senior staff who haven’t at least got a rough idea of what it entails. Despite an…

What lies ahead for the legal sector

What lies ahead for the legal sector in 2018?

The legal sector is changing – in an industry that is traditionally relatively robust, law firms are now finding their profits under pressure and chargeable hours falling. Cyber risks and…

experiential marketing

Great examples of experiential marketing

What is Experiential Marketing? Experiential or engagement marketing is a marketing strategy that directly engages consumers and invites and encourages consumers to participate in the evolution of a brand. Rather than relying…

the benefits of Focus Groups

Benefits for having a focus group when coming up with ideas

If you are a chatty person who likes to interact with other people, setting up a focus group will be the best research method for your business. In many cases,…