Promote your virtual event

Promoting your virtual event in 2020 and beyond

One thing’s for sure – 2020 has accelerated the shift from in-person to virtual and hybrid events. Despite, or maybe because of, lockdowns and restrictions to face-to-face interaction, the need…

8 powerful tips to get more engagement with your posts

8 powerful tips to get more engagement with your posts

So you’ve got your company’s social media profiles all set up, have created a content strategy with regular posts and have grown a following – but, despite your best efforts,…

Why lawyers should blog

Why lawyers should blog

Take full advantage of your marketing activity – and help people to find solutions. It makes sense to engage with your audiences regularly – and not just within your existing…

How Law Firms can use Video Marketing to attract more Clients

How Law Firms can use Video Marketing to attract more Clients

Over the last decade, we’ve seen the pace and accessibility of the internet improve immensely. Broadband infrastructure has spread broadly, and mobile data packages have advanced along with smartphone technology…

SEO: Where to begin?

SEO: Where to begin?

As the industry’s best digital marketers gathered at BrightonSEO last week – the biggest SEO conference in Europe – it seems only right that we turn our attention to all…

How to write an accountancy newsletter that works

How to write an accountancy newsletter that works

Email newsletters have been around ever since email was first introduced in the 1970s, and some marketers argue that in today’s world of apps and social media, their days are…

crafting the perfect email subject line

Tips for crafting the perfect email subject line

While email in a post GDPR world does have its challenges it is still one of the most powerful and cost-efficient marketing tactics available to us. So once you have…

How to get more out of your email marketing

How to get more out of your email marketing in 5 steps!

How to get more out of your email marketing 1. Cleanse your contact list One of the most important factors in someone opening an email from you is simply whether…

How to increase staff engagement on LinkedIn

How to Increase Staff Engagement on LinkedIn

Hailed as the largest professional network in the world, with 27 million users in the UK LinkedIn is arguably the most relevant social network for B2B. There is a misconception that…

New Rules for Influencers from the Advertising Standards Authority

New Rules for Influencers from the Advertising Standards Authority

New Rules for Influencers from the Advertising Standards Authority – A guest post from Simon Porter from BakerLaw The advertising landscape changes quickly; those in the industry are constantly looking…

Goodbye Google+

Good Bye Google+

Google + was Google’s answer to Facebook but it never really caught the imagination of the masses. Google has hinted at the demise of the poorly used platform for some…

How social book-marking can be used to help market your law firm

How social book-marking can be used to help market your law firm

How social book-marking can be used to help market your law firm. Social book-marking sites are often a forgotten part of your content marketing strategy. We often spend hours on…