The power of psychology in marketing brands

The power of psychology in marketing brands

  This guest blog was written by Daniel Moore from Iron Dragon Design, a freelance creative studio based in Bournemouth, UK. It is interesting how manufacturers and services use the power of…

7 Tips to achieve brand consistency

Why brand consistency is important: 7 tips to ensure it works

Over the years your business has spent time, money and effort to build a dependable and recognisable brand. But despite every effort to protect and control your brand identity, inconsistencies…

PR for professional services firms

PR for professional services firms

As a marketer, I often get asked the question what is the difference between marketing and PR and why is it important to engage in both? Whereas marketing involves promoting…

Typeface vs font

Typography – Typefaces vs fonts

Typography – Typefaces vs fonts We all agree that the text style you use on your website, advertising and logo all go to help building up the physical attributes of…

Personal branding for career progression

Developing a Personal Brand for Career Progression

At the mention of the word brand, most people think of big corporations such as Nike and Coca Cola that have successfully managed to create and sustain a clear, strong…

Promotional Products - what's hot right now?

Promotional Products – What’s hot right now?

So you have decided that as part of your marketing and brand awareness activities you would like to commission some branded promotional products – great! But where do you start…

How to get the best from your graphic designer…Marketing Agency Worthing West Sussex

How to get the best from your graphic designer…

This week’s guest blog post is from designer Susan Williams. You need your marketing material to strike a chord with your clients. How do you best achieve this? It’s all…

Using Company Milestones to Market Your Business.

Using Company Milestones to Market Your Business.

In a previous post we wrote about using your company history as a marketing tool to demonstrate your reliability and authority as a well-established company. Using marketing materials from a…

Black Friday Deals – should you or shouldn’t you be offering one?

Black Friday Deals – should you or shouldn’t you be offering one?

There is no getting away from the barrage of marketing communications that surround Black Friday and Cyber Monday deals. They certainly make a lot of noise this time of year,…

guest blog by conscious solutions - The Psychology of Colours and your brand

The Psychology of Colours and your brand

Colours have been an indicator of emotional and mental wellbeing for a long period of time, different types of people will have contrasting views on what each colour means and…

web design and development worthing

Web Design Case Study – Consortium Business Solutions

 Yeah we know this is cheating a bit to have our own website as a case study but we are damn proud of it! As recent finalists in the Sussex…

Get the most out of a tradshow

Getting the most out of a tradeshow

Tradeshows are exhibitions, they are predominantly for and attended by businesses, and are usually specific to a certain industry. Tradeshows give companies the opportunity to show case their products and…