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Top Ten Free Things you can do to Promote your Business

Top 10 Free things you can do to promote your business (or nearly free)

Even if your business has a huge marketing budget, you can still take advantage of our top 10 free things you can do to promote your business. Marketing for professional…

A team undertaking a Marketing Audit in 2023

What makes a good Marketing Audit in 2023?

Before we look at what makes an effective marketing audit in 2023, we need to look back to Kotler and Keller (2007). They defined the marketing audit as the comprehensive,…

woman handling documents containing client information

5 ways to get clients to submit information when you want them to

How much easier would your life be if you got client information the first time you asked? Having to chase clients can be anxiety-inducing and is always a waste of…

people receiving a business award

Business Awards: why you should be entering & how to create a winning entry

We often suggest entering awards to our clients as part of their marketing strategy.  There are so many reasons why entering awards should be part of your promotional activity, regardless…

lady on the phone following up an enquiry

Following up lead enquiries is important – but why?

Following up enquiries is important, don’t let anyone convince you otherwise. This blog will aim to explain why? In research carried out by Insight6 in 2019 into rates of follow-up…

laptop showing social selling index

Social selling index – what is it, and should I care?

If you are a seasoned LinkedIn user then you have probably heard of the Social Selling Index (often referred to as SSI). This is LinkedIn’s own league table. It can…

business development graph on an ipad

Business development in professional services firms

Sales or business development in professionals services are often considered dirty words. I am not sure I understand why. I think it is largely a legacy from when lawyers and…

Easter eggs with bunny face

5 Eggcellent ideas for your Easter marketing

In the lead up to Easter lots of your prospects, and clients, are getting very egg-cited to spend a four-day weekend eating chocolate and enjoying festive activities with family. So,…

net working tips, business mentoring groups in Sussex and Kent

Our simple guide to Networking – Infographic

To those that are new to networking it can be a little daunting. For some it comes naturally for others it really stretches their comfort zone. However comfortable you are…

Why should you keep marketing your business even when you are busy

Why should you keep marketing your business even when you are busy?

Why should you keep marketing your business even when you are busy? As a marketing agency it is frustrating when we come across a potential client, that we know we…

using your company heritage for marketing

Using your company history as a marketing tool – celebrate your heritage

Using your company history as a marketing tool by Joanna Godden. In a previous life I worked for a medium sized manufacturing company whose company subsidiaries had combined roots stretching…

marketing professional service firms

Top 5 Marketing Challenges Faced by Professional Service Firms

Marketing for professional service firms Being a boutique agency specialising in marketing for professional service firms has its challenges. There are a number of common factors that often crop up…