Top 10 Free things you can do to promote your business (or nearly free)
Even if your business has a huge marketing budget, you can still take advantage of our top 10 free things you can do to promote your business. Marketing for professional…
What makes a good Marketing Audit in 2023?
Before we look at what makes an effective marketing audit in 2023, we need to look back to Kotler and Keller (2007). They defined the marketing audit as the comprehensive,…
5 ways to get clients to submit information when you want them to
How much easier would your life be if you got client information the first time you asked? Having to chase clients can be anxiety-inducing and is always a waste of…
Business Awards: why you should be entering & how to create a winning entry
We often suggest entering awards to our clients as part of their marketing strategy. There are so many reasons why entering awards should be part of your promotional activity, regardless…
Following up lead enquiries is important – but why?
Following up enquiries is important, don’t let anyone convince you otherwise. This blog will aim to explain why? In research carried out by Insight6 in 2019 into rates of follow-up…
Social selling index – what is it, and should I care?
If you are a seasoned LinkedIn user then you have probably heard of the Social Selling Index (often referred to as SSI). This is LinkedIn’s own league table. It can…
Business development in professional services firms
Sales or business development in professionals services are often considered dirty words. I am not sure I understand why. I think it is largely a legacy from when lawyers and…
5 Eggcellent ideas for your Easter marketing
In the lead up to Easter lots of your prospects, and clients, are getting very egg-cited to spend a four-day weekend eating chocolate and enjoying festive activities with family. So,…
Our simple guide to Networking – Infographic
To those that are new to networking it can be a little daunting. For some it comes naturally for others it really stretches their comfort zone. However comfortable you are…
Why should you keep marketing your business even when you are busy?
Why should you keep marketing your business even when you are busy? As a marketing agency it is frustrating when we come across a potential client, that we know we…
Using your company history as a marketing tool – celebrate your heritage
Using your company history as a marketing tool by Joanna Godden. In a previous life I worked for a medium sized manufacturing company whose company subsidiaries had combined roots stretching…
Top 5 Marketing Challenges Faced by Professional Service Firms
Marketing for professional service firms Being a boutique agency specialising in marketing for professional service firms has its challenges. There are a number of common factors that often crop up…